"Aquaculture, not the Internet, represents the most promising investment opportunity of the 21st Century."
- Peter Drucker, Management Expert & Economist
- Peter Drucker, Management Expert & Economist
2008-08-31Atle Eide: Norge sakker bagud |
Why aren't more Norwegian seafood companies investing in new species and smarter distribution?
They are simply part of the business, and will always be issues fish farmers will have to face. That is why it is surprising when a few disappointing quarterly earnings presentations and downcast media columns make the entire industry forget just how promising its outlook is for the future.
Nevertheless, the industry is completely spooked by the issue of disease -- which has always been around, and will always be around.
Major global seafood companies are changing ownership and the foundation of the future seafood industry is being laid down. Yet not even the most visionary Norwegian companies are taking advantage of the shifting sands to establish themselves at the top of the new global order.
distributors. It is clear prime fish farming real estate and clean water are global commodities that will soon be in short supply. So companies with control over production licenses will be guaranteed good profits over the long run.
Other players - feed suppliers, equipment makers and others - will have to make do in the periphery of the industry. Over time, the super profits will be the sole reserve of primary producers and end distributors.
With regard to primary production of salmon, Norwegian companies are out in front. Yet it has taken far longer than I ever would have imagined for Norwegian companies to involve themselves in new aquaculture species emerging around the world.
There is
no other industry outside oil and gas that offers Norway such opportunities,
and where its combination of capital and expertise is more needed. In the global seafood industry, the train is departing from the station. The time to make a bid for the future of the seafood industry is now. Source 2005 IntraFish Media AS |
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