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"Aquaculture, not the Internet, represents the most promising investment opportunity of the 21st Century."

- Peter Drucker, Management Expert & Economist

2015-07-29

Rainbow trout is vanishing from British tables

The rainbow trout, which is one of Britain's two commonly sold freshwater fish, could disappear from British tables within 17 years.

This forecast has been voiced by Morrisons fishmongers, who have observed this trend through the decline in sales of the resource, which dropped by 10 per cent in the last five years, Cheshire Today informed.

"The last few years has seen a rise in imports of international freshwater fish species, such as tilapia and pangasius," pointed out Huw Thomas, Fisheries & Aquaculture Manager at Morrisons.

"Many customers have also switched to either white fish such as cod or salmon. This has left rainbow trout out in the cold," he added.

Meanwhile, the retailer is making efforts to stock only British rainbow trout on its counters, either whole fish or filleted portions, and to offer new ideas on cooking the fish, including bake-in-the-bag options with rubs and butters.

The resource has been widely available from UK supermarkets since the 1960s. During the 1970s rainbow trout was one of the nation's most popular fish dishes.

Sources from the British retailer also explained that apart from the imported fish, the salmon, the other British freshwater species, has also affected rainbow trout sales.

"But trout is a beautiful fish. It's got a delicate flavour which is slightly nutty and earthy. It's much more subtle than salmon," Thomas stated.

"Its flesh is also soft and tender in texture and has a small flake," he concluded.



Reproduced with permission, Copyright FIS newsletter
 
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